5 Marketing Concepts Of Apple. Apple has reinvented the mobile phone with its revolutionary iPhone and App store and is defining the future of mobile media and computing devices with iPad. To produce and sell as many devices as possible.
Apple leads the digital music revolution with its iPods and iTunes online store. Societal Marketing Concept - Apple Inc. Steve Wozniak 1950-present Steve Jobs 1955-2011 Ronald Wayne1934-present Electronics engineer programmer businessman inventor administrative oversight 2.
We insist that our suppliers provide safe working conditions treat workers with dignity and respect and use environmentally responsible manufacturing processes.
In this business case the marketing mix is specific to the technological nature of Apples business. The societal marketing concept is based on three interlinked aspects. Companies should consider 5 key marketing concepts that will help during the process which are production concept product concept selling concept marketing concept and societal marketing concept. Societal Marketing Concept - Apple Inc.
