Marketing Concept Meaning. Kotler 1 defined market as A set of all actual and potential buyers of a product. The fast-food hamburger industry offers tasty buty unhealthy food.
The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. Customer and the company. Marketing Concepts Marketing is the promotion of business products or services to a target audience.
The fast-food hamburger industry offers tasty buty unhealthy food.
The consumer-oriented marketing has given rise to a new philosophy in business known as marketing concept. A business philosophy which aims at the generation of profits by the recognition and satisfaction of customer needs. The marketing concept possibily sidesteps the potential conflicts among consumer wants consumer interests and long-run societal welfare. The purpose is to create a situation that benefits both parties.
