Marketing Concept Principles. Marketing is about creating exchanges. The Marketing Concept An organization adopts the marketing concept when it takes steps to know as much about the consumer as possible coupled with a decision to base marketing product and even strategy decisions on this information.
This concept is referred to as the right principle and is the basis of all marketing strategy. The managing process in charge for identifying anticipating and satisfying customer requires profits. Created by SUGIHARTO SHMM 2013Marketing ManagementMarketing ConceptThe SUPPLY and DEMANDThe marketing concept isbased on supply and demandLow supply of a desired item high consumer demand is theideal scenarioMarketing is less important inhigh demand situationsthe product sells itself.
The societal marketing concept is based on three interlinked aspects.
This management orientation says the major purpose of an organization is to identify consumer needs and then adapt the organization in a way that will satisfy the customers needs more effectively and efficiently than the competition. Chain restaurants may alter their menu in different countries. Society and human welfare in every action product service or innovation the company must put society first. This management orientation says the major purpose of an organization is to identify consumer needs and then adapt the organization in a way that will satisfy the customers needs more effectively and efficiently than the competition.
