What Is 4 P Marketing. Product price place and promotion. McCarthy provides a framework for marketing decision-making.
A classic marketing concept called The Marketing Mix or The 4 Ps of Marketing is a perfect place to start. McCarthy provides a framework for marketing decision-making. The four Ps are the four essential factors involved in marketing a good or service to the public.
But theoretically the marketing mix is a much broader term.
The four Ps are the four essential factors involved in marketing a good or service to the public. The product the good or service the price what the consumer pays the. The 4 Ps concept is a traditional model of marketing mix focusing only on the goods or products and not services. All four Ps work together to achieve customer satisfaction as well to meet the goal of organization.
