Marketing Concept Development. Society and human welfare in every action product service or innovation the company must put society first. Concept development is one of the steps in the new product development.
Marketings modern origins as a normative management discipline emerged in the 1950s Baker 1999. Philip Kotler has defined his social marketing concept as a management orientation aimed at generating customer satisfaction and long-run consumer and public welfare and as the key to satisfying organisational goals and responsibilities. The marketing concept is a belief that firms should analyze customers needs and make rational decisions to beat a competitor in satisfying those needs.
Marketing concepts focus on finding right products for the customers instead of finding right customers for the products.
Which section of customers can be targeted who will buy this etc. Production orientation - During the nineteenth century it was often thought that people would buy anything provided it was cheap enough. The marketing concept is a fairly recent one and has been preceded by other business philosophies. The marketing concept is a belief that firms should analyze customers needs and make rational decisions to beat a competitor in satisfying those needs.
