Marketing Concept Definition. If youre looking for a definition marketing concept is a system where businesses start from their customers needs to build and promote the product to satisfy these needs. The purpose is to create a situation that benefits both parties.
A marketing concept uses customer satisfaction to determine whether a product or service is successful. The purpose is to create a situation that benefits both parties. The idea that a company should supply a product or service based on what customers want and need.
Customer and the company.
Kotler 1 defined market as A set of all actual and potential buyers of a product This definition implies that wherever there is a buyer of a product or service there is a market. A marketing concept is a philosophy that encourages companies to develop products based on the markets needs and preferences. This theory states that successful products and services are those that actually supply something that the customer is actually requiring. Customer and the company.
