Marketing Concept Vs Product Concept. In the selling concept profits arise from sales volumes. The product concept is based on the assumption that customers will be more inclined towards products that are offering more quality innovative features and top-level performance.
Demand and supply of the commodity. Selling concept focuses on the buyer and promotes the product in a way that suits the customers needs. Production concept focuses on enhancing the products existing features and aspects that make it desirable.
September 7 2018 By Hitesh Bhasin Tagged With.
Demand and supply of the commodity. Marketing concept talks about catering to customer demand while the product concept talks about stimulating demand through a low cost offering. 10 - Product Concepts The product or service is very important to a company it is the heart of the organization. First and foremost marketing is concerned with maximizing sales to boost business earnings.
