Marketing Concept Customer Orientation. Examines the marketing concept MC and its foundation of customer orientation. CUSTOMERS FRONT LINE PEOPLE.

The new concept of marketing is a consumer orientation concept. MODERN CUSTOMER ORIENTED ORGANISATION. The marketing concept is a philosophy.
There is some substantial meaning in the concept.
Specifically the marketing concept involves the following. Such companies make all their marketing strategies with customers at the apex of the pyramid. There is some substantial meaning in the concept. The marketing concept is a philosophy.