Marketing Concept Era. The years between 1910 and 1920 are characterized as a period of conceptualization and in this era basic concepts on which the structure of marketing thought was built for the next 40 or 50 years emerged and were crystallized. After WW2 consumers were be gaining to tire of the Hard Sell tactics that companies were using to force them to buy products they didnt necessarily want or need.
In the mid 19 th century commodities of commerce were a. All employees are also involved in marketing making it important for the success of the company. In addition there is a shift from mass production to the need to satisfy customers.
The Simple Trade Era and Production Era In the Simple Trade era the focus of marketing activity was the trading of resources as well as exploration.
The years between 1910 and 1920 are characterized as a period of conceptualization and in this era basic concepts on which the structure of marketing thought was built for the next 40 or 50 years emerged and were crystallized. Characteristics of the marketing orientation. It represents a distinct philosophy of business and considers marketing more than a. Societal marketing started in the 60s and 70s but it became the most important marketing concept in the 21st century once global warming secured its place at the table and forced companies to.
