Marketing Concept Marketing. The marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do. However even so the ones Kotler revealed still play a considerable role in our day to day work.
Marketing and Marketing Concepts are directly related. The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition.
The purpose is to create a situation that benefits both parties.
The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. When needs remain unfulfilled there is a clear adverse outcome. The marketing concept demands that the strategic decisions made by the company are taken keeping the customer in mind.
