Marketing Concept Articles. The marketing concept holds that the key to achieving its organisational goals consist of the company being more effective than competitors in creating delivering and communicating customer value to its chosen target markets in order to satisfy the customers at a profit. This paper provides a better understanding on how Islamic perspective on marketing concept.
For attracting consumers and for sales promotion every manufacturer has to concentrate on four basic elementscomponents. This paper provides a better understanding on how Islamic perspective on marketing concept. New buzzwords crop up every day and new tools promise to.
The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization.
The role of a mutually satisfying exchange is central to the marketing concept. The marketing concept has served business well in the postwar years as a basic corporate philosophy. An organization uses the marketing concept when it identifies the buyers needs and then produces the. The crux of good marketing is being able to communicate the benefits of the products to consumers so that they will choose the product over competitors offerings.
